Tonight Alive release “The Edge” (from the motion picture “The Amazing Spider-Man 2” teaser!
Have you heard the news? Tonight Alive’s new single “The Edge” & official music video will be released on April 1st! To add to the excitement, the track is taken from the motion picture “The Amazing Spiderman 2: The Rise of Electro”. Pretty huge announcement, right? The single and official music video will be released on April 1st! This is huge for the band and one of the biggest announcements to date. Brace yourself for some missions that will revolve around “The Edge” very soon. You can watch the teaser for “The Edge” below.
To go with this announcement, we have a new mini-mission to create some buzz. We’ll need your help to share the teaser with your friends and get ready for the full release on April 1st! We’re also trying get the official Spider-Man Movie Twitter to retweet our tweets. That account has a lot of followers that are not familiar with the band; we want your tweets with the teaser and band tagged in the post to get RT’d so a lot of people are getting to know Tonight Alive and getting ready for the full release by watching the teaser! We’d like Spider-Man fans to gain interest in Tonight Alive and check out their music starting with “The Edge” teaser! Check out the mini-mission below to get involved.
Mini-Mission: ”The Edge” Teaser
Sign-up by: Tuesday March 25th
Due Date: Sunday, March 30th
Prize: 10 teamers will get a Fearless Records accessory pack!
"The Edge" Teaser:
The Amazing Spider-Man Facebook:https://www.facebook.com/theamazingspiderman
-Watch, ‘like’ & leave a positive comment on the teaser video! (1 screenshot)
-Share the teaser on Facebook. Let your friends know what you thought about the announcement and that you’re ready to see the whole music video on April 1st! Tag Tonight Alive and The Amazing Spider-Man. (1 screenshot)
-Request the Instagram clip by replying to this post before March 25th. You will receive an email from me with the file to download “The Edge” Teaser on your smart phone. Upload & share it to Instagram. Let your friends know what you thought about the announcement. Tag @TonightAliveOfficial @SpidermanMovie #TonightAlive #TheEdge #SpiderMan #TheAmazingSpiderMan etc. (1 screenshot)
-If you do not have Instagram, please read, ‘like’ and leave a positive comment on Alternative Press’ news post about the announcement here as an alternative. (1 screenshot)
-Share the teaser video with a creative tweet about your excitement about the video and announcement! You have a good chance at getting RT’d if you make it a good one that standouts. Make sure you tag @TonightAlive & @SpiderManMovie. (1 screenshot)
Total Screenshots: 4+
Submission: Please save all screenshots and compile/ organize/ label them into a single word document (.doc/ .docx) and send it to TonightAliveStreetTeam@gmail.com on or before the deadline with the subject line “The Edge Teaser”.
Thank you all in advance for your involvement. Tonight Alive truly appreciates help from the street team. I cannot wait to see your mini-missions! Hope everyone is ready to the full release of “The Edge”.
Let us know if you have any questions!
Tonight Alive Street Team
Tonight Alive Street Team - Spring Tour Sign-Ups!
Tonight Alive will be hitting the road this spring on a huge U.S. tour with Taking Back Sunday and The Used. As you can already imagine, this tour is destined to be an epic one, so we’ll need your help supporting Tonight Alive, their new album - The Other Side,and this tour! To say this tour is a monumental opportunity for Tonight Alive is an understatement, so we’re really hoping you’re up for the challenge to pull in some new fans for Tonight Alive! Please read though the tour mission carefully and sign-up for a show in your area if you’d like to get involved!
Only sign up if you are 100% sure you make it to the show, can complete a pre-show and post-show report. Your pre-show report is due one week prior to the show and a post-show report due no later than one week after your show. Failure to submit reports by their respective times will result in not receiving a guest list spot and/or possible restrictions in working shows in the future.
Guest list spots are hard to come by and we need to make sure we are reserving them for teamers that deserve them!
-RSVP to your date for the Taking Back Sunday/The Used spring tour on Facebook under Tonight Alive’s tour dates. (1 screenshot)
-Share your choice of Tonight Alive’s “Lonely Girl” or “Come Home” Music Video on Facebook and mention how excited you are to see them on the spring tour with Taking Back Sunday and The Used. Mention which date you’ll be attending and tag all the bands in your post. (1 screenshot)
-Upload the Spring Tour banner on Facebook, on a separate day, and mention how excited you are to see them on this upcoming spring tour. Include the date, venue, and the link to purchase tickets. Make sure you tag Tonight Alive in your post. (1 screenshot)
-Tweet your choice of Tonight Alive’s “Lonely Girl” or “Come Home” Music Video and mention how excited you are to see them on the spring tour with Taking Back Sunday and The Used. Make sure you tag @TonightAlive in your post. (1 screenshot)
-A few days later, share an update tweet about your upcoming show. Include the date, venue, and a countdown to your show date! Tag @TonightAlive in your post. (1 screenshot)
-Search for people talking about “Taking Back Sunday” or “The Used” followed by the city of the tour date you’ll be attending (i.e. Taking Back Sunday NYC). Reply to their tweet talking about Tonight Alive (encouraging them to check out a the band or your favorite song etc)! Make sure your response is relate-able to their original tweet. Tag @TonightAlive. (5 screenshots)
-Create a Tonight Alive themed Flipagram slide-show to share on Instagram. Use your favorite Tonight Alive photos (live photos, press photos, photos of you and the band etc). Make sure the spring tour poster is incorporated in your Flipagram and you select your favorite Tonight Alive song off The Other Side as your track! Be sure to mention how excited you are to see Tonight Alive this spring with Taking Back Sunday and The Used. Tag @TonightAliveOfficial #TonightAlive #TheOtherSide #TakingBackSunday #TheUsed and any other appropriate tags i.e. the song you picked. Share your work on your other social networks, too. (1 screenshot & link to the video)
-Using your favorite photo of Tonight Alive, create a digital tour flyer or meme promoting your date of the tour! You can use a live photo or a press photo as long as it’s a current one. Try to incorporate Tonight Alive’s logo in your image. Tell your followers how excited you are to see Tonight Alive on their spring tour with Taking Back Sunday and The Used. Other information about the tour such as other bands playing, where to purchase tickets (include the link) should be included in the post. Your image should be appealing so other users re-blog your image and is being seen by a lot of people to make it more effective. Tag #Tonight Alive #The Other Side #Taking Back Sunday #The Used #Sleepwave #Fearless Records and any other appropriate tags. (1 screenshot)
-Find a creative way to promote Tonight Alive on the Taking Back Sunday & The Used Spring Tour! Anything creative and appropriate goes - show us how creative you can get! Here are some examples: Make Tonight Alive tie dye shirts, make Tonight Alive fortune cookies, make your own Tonight Alive jewelry or nail art… anything new and exciting to create buzz about Tonight Alive and the tour. The possibilities are endless, so please be as creative as you can because at the end of the tour, I will award the best street team tour promotion with a special Tonight Alive prize! Your creative tour promotion will be featured on the street team social sites PLUS it will be sent to the band to see! Make sure you put a lot of time and effort into your creative promotion; the point is to promote the band on the tour/ get a big positive reaction, and most importantly have fun! (1+ screenshot(s)/ photo(s) & short write-up)
IMPORTANT NOTE: Do not make more than one online post a day! The point is to promote Tonight Alive and their tour without spamming your friends/ followers with too many posts at once. Sharing too much at once can be overwhelming, and will most likely cause someone to ignore your posts which doesn’t help the band at all. Spread your work by limiting your posts to one a day.
-Print 40 tour flyers (4 to a sheet x 10 sheets = 40 individual flyers) and pass them out at a local competitive show at least one week prior to your show date. The flyers you will print should include: date, time, venue of the show. Make sure you’re engaging in a conversation and let them know Tonight Alive will be on the spring tour with Taking Back Sunday and The Used and mention how epic Tonight Alive’s live performances are. It’s also ideal to take your iPod with you (to a local competitive show) and ask new potential fans to preview “Lonely Girl” by Tonight Alive to make your street promoting as effective as possible. The point is to encourage people that may not be familiar with Tonight Alive to attend the show and become fans! This is also a great way to make new friends! If your show is sold out, you should make The Other Side album flyers to promote the new album.(5 photos)
-One poster MUST be hung up at the venue prior to the show. Write the tour name, bands playing, date and time on the poster. Take two pictures, one zoomed in show what is written and one zoomed out to show the surrounding area. (2 photos - 1 zoomed in & 1 zoomed out)
-The other 4 posters should be placed at places such as Hot Topic, Guitar Center, DTox, record stores, FYE, HMV, skate parks, coffee shops, your school etc. Make sure to write in the tour name, other bands playing, date, time and venue of the show. Take two pictures for every poster, one zoomed in show what is written and one zoomed out to show where it is. We need you to include a caption / description with every picture you send as well. (8 photos - 1 zoomed in & 1 zoomed out of each)
*Bad places to hang posters : Wal-Mart, Gas Stations, Fast Food Places etc.
*Call the venue to make sure they will allow putting up posters on the day of. If they will not, email me so we can figure something else out
NOTE: Please do not make more than one online post a day! The point is to promote Tonight Alive and their tour without spamming your friends/ followers with too many posts at once. Sharing too much at once can be overwhelming, and will most likely cause someone to ignore them which doesn’t help the band at all. Spread your posts as much as you can to reach as many people as possible.
Pre-Show Report Total Screenshots/ Photos: 28+ & creative promotion short write-up
Please save all screenshots & pictures, compile/ organize/ label them into a single word document (.doc/ .docx) or PDF and send it to Ivan@FearlessRecords.com at least one week prior to your show date with the subject line “Tonight Alive Pre-Show Report” to receive a spot on the guest list!
During Show Promotion
-When you get to the venue you will need to check in with the Tour Manager, a Band Member, Merchandise Coordinator, or someone who works with the band. The band and crew appreciate your hard work and they want to meet you! This is also a great opportunity to see if there is anything else you can help them with. Have the Tour Manager or your main contact sign your email list on the top right corner of your newsletter sign-up sheet showing that you checked in. (1 photo of the signature)
-Collect at least 20 emails for the Fearless Records newsletter. Make sure you are engaged with the fans you’re talking to when collecting sign-ups. Introduce yourself; tell them you’re promoting the band. If they are unfamiliar with the band, this is a great opportunity to tell them how great they are. Talk about their current album or how great they are live. Getting them to sign up for the newsletter in exchange for a sticker with the band’s name on it is great way to gain new fans for the band. Also mention the Fearless Records Street Team and what we’re about - if they’d like to join, write ST next to their name. We will send them more info about joining and the application. Try to recruit 2 new teamers!(Turn in a typed up list of email addresses in an excel spreadsheet)
-The stickers should be passed out to fans at the show. If the venue allows stickers to be placed on the walls and such, no more than 3 of the stickers should be used for that. (3 photos of stickers being passed out)
-After you pick-up your ticket at will call and enter the venue when doors open you will need to hang your posters inside before the show starts. Try to hang them in places a lot of people will see them, like by the entrance, merch table, the bar, the bathrooms, etc. You should write important info on the posters, like set times, or encouraging fans to check out the band’s merch table! Take two pictures for every poster, one zoomed in show what is written and one zoomed out to show the surrounding area. We need you to include a caption / description with every picture you send as well. Five posters should be hung up in the venue. (10 photos - 1 zoomed in & 1 zoomed out of each)
-During Tonight Alive’s performance, take a live photo or video clip of them performing and post it on either Instagram, Twitter, or Facebook. Make sure to tag the band and hash tag anything pertaining to the picture (i.e. Tonight Alive, Fearless Records, band member(s), song title etc) and mention how great it is seeing the band perform live. Let your friends know how much fun you’re having! (1 screenshot)
-No later than two days after your show, make an online review of the tour! You may choose to make a YouTube video (you may include live footage) and share it on Facebook or make a tumblr post (don’t forget to include epic photos) etc. it’s your choice! Keep in mind that your review should be genuine and mention parts of the show you enjoyed the most such as memorable moments, favorite song performances and meeting the band etc. The point is to let your friends, followers and other viewers know that you had a blast and encourage them to check out the band! (1+ screenshot)
Post-Show Report Total Screenshots/ Photos: 16+ & excel spreadsheet of newsletter sign-ups
Please save all screenshots & pictures, compile/ organize/ label them into a single word document (.doc/ .docx) or PDF and send them to Ivan@FearlessRecords.com no later than one week after your show date with the subject line “Tonight Alive Post-Show Report” to avoid possible restrictions from working shows in the future!
Tonight Alive Tour Dates
3/18 - Phoenix, AZ @ Marquee Theatre
3/19 - Los Angeles, CA @ The Palladium**
3/21 - Salt Lake City, UT @ In The Venue
3/22 - Salt Lake City, UT @ In The Venue
3/23 - Boise, ID @ Knitting Factory
3/25 - San Francisco, CA @ Warfield
3/27 - Los Angeles, CA @ Palladium**
3/28 - San Diego, CA @ House of Blues
3/30 - Albuguerque, NM @ Sunshine Theater
4/1 - Denver, CO @ Ogden Theatre
4/2 - Omaha, NE @ Sokol
4/4 - Milwaukee, WI @ Eagles Ballroom
4/5 - Chicago, IL @ Concord Music Hall
4/6 - Detroit, MI @ Fillmore
4/8 - Toronto, ON @ Kool Haus
4/9 - Rochester, NY @ The Armory
4/10 - Poughkeepsie, NY @ The Chance
4/11 - Hartford, CT @ Webster Theatre
4/12 - Boston, MA @ House of Blues
4/13 - Upper Darby, PA @ Tower Theatre
4/15 - New York, NY @ Best Buy Theater**
4/16 - New York, NY @ Best Buy Theater**
4/17 - Portland, NY @ The State Theater
4/18 - Providence, RI @ Lupos
4/19 - Bethlehem, PA @ Sands
4/21 - New York, NY @ Best Buy Theater**
4/22 - Silver Spring, MD @ Fillmore
4/24 - Atlanta, GA @ The Tabernacle
4/25 - Jacksonville, FL @ Freebird Live
4/26 - Ft.Lauderdale, FL @ Revolution
4/27 - Orlando, FL @ House of Blues
**guest list is NOT available.
Thank you for all your hard work and dedication. I hope that you are excited for your upcoming local show. I’m excited to see your reports, especially the creative section! I know this is going to be a great tour.
If you have any questions about working a show, please let me know!
Tonight Alive Street Team Leader
13772 Goldenwest St. #545
Wesminster, CA 92683
Tonight Alive Street Team - Christmas Mission
It’s Christmas Eve! This year is almost over but why not end it with one final creative mission? Let’s end 2013 by working Tonight Alive into our winter Holiday(s)!
I’m excited to see your creativity come to life. Make sure you’re spending a lot of time and be proud of your hard work. While you’re working on your mission, keep in mind that we are focusing on promoting the band’s name and/ or album. We want your image/ video shared on your social sites where your friends/ followers will see it and become interested in Tonight Alive and check them out! I will feature some of the best Christmas promotions on the street team social sites for the team to see! I will also send a few promotions to Tonight Alive to see. Are you excited to get started now? Let’s go!
Mission: Christmas Mission
Due Date: December 27th
Most Creative Prize: 1-2 teamers will receive an autographed CD or poster of choice from Tonight Alive. Winner(s) will be contacted about their options.
-It’s time to get festive and incorporate Tonight Alive into your holiday! You can make christmas cookies, ornaments, home decorations, handmade gifts for friends etc. Make sure you’re incorporating Tonight Alive and their music if possible (i.e. band name, lyrics, images relating to the band etc) when you’re working on your creative part! The point is to get festive and include TA successfully into your holiday. If you need/ want help please use the street team group page to discuss ideas with your fellow street teamers! (1+ original high quality photo)
Use the photo below for creative inspiration! These cookies were made by Alexis Szmodis (The Summer Set Street Teamer).
Social Network Share:
-You will be sharing your creative work on your three most used social sites such as Facebook, Twitter, Instagram, tumblr, Vine, Pinterest etc. Let your friends/ followers what you worked on and encourage them to check out the band! Include any video links if necessary. Tag @TonightAliveOfficial (Instagram) @TonightAlive (Twitter) #TonightAlive #Christmas etc. (3 screenshots)
Total screenshots/ pictures: 3 screenshots, 1 or more original high quality photo(s) PLUS a short write-up about the creative work you did.
Important: Although this is a very small mission, please do not rush though this! We want to make sure we are genuine about sharing the band with your friends. GET CREATIVE!
Please save all screenshots, compile/ organize/ label them into a single word document (.doc/ .docx) or PDF and send them to TonightAliveStreetTeam@gmail.com by the deadline with the subject line “Christmas Mission”. Let me know if you have any questions!
Street Marketing Assistant