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Lucky Street Tour Sign-Ups!

Tonight Alive will be heading out on their headliner with Go Radio, This Providence, Tyler Carter, Simple As Surgery and Ivory Lights (for select dates)!

The limit is two teamers per date, but it is not on a first come/first serve basis! I will let you know if you have been chosen to promote the show! BE SURE TO READ THIS WHOLE POST BEFORE EMAILING ME TO SIGN UP.

I will need at least 2 weeks notice before the show if you’re signing up. We’ll mail you all promo you need. Also remember to never sign up unless you’re 100% sure you can commit to doing everything listed in the instructions and that you can attend the show. Unless given proper notice for an emergency, you’ll be given a strike if you don’t complete the show promoting.

Here is a look at what all you will be doing to promote Tonight Alive for this show:

For pre show promotion:

Street:

Hang up 5 posters:

▪   One of those posters MUST be hung up at the venue prior to the show.

▪   The other 4 should be placed at places such as records stores, Hot Topic, YOUR SCHOOL, etc. (10 photos total – 5 close up so you can see the writing, 5 further away to see where they are hung up)

You will need to promote a show in your area before Lucky Street hits your town! Pick a show and fill in the proper information on the show sign up form in the allotted space.

You will need to print out 30 flyers (found in the flyer album. Feel free to do more than 30!)

▪   Write the date, venue and time of doors (can be found on the event pages of the venue)

▪   Pass them out to people in line and start up a conversation! Get them stoked on the show coming through.

▪   I will need a picture of each flyer with the person that you passed it out too! (1 photo of all printed flyers, a couple photos of flyers being passed out)

Online:

-      Tumblr: Create a lyric picture or post a live picture you’ve taken from a Tonight Alive on tumblr  and tell everyone why you’re excited for the tour! Include the link to the ticket website (goradiovip.com) in the post and tag it with Fearless Records, Go Radio, Tonight Alive, and Lucky Street. (1 screenshot)

-      Twitter: Most venues have a twitter, so go to their followers and tweet 5 people informing them of the show. Tag @TonightAlive and include the ticket link! (5 screenshots)

-      Facebook: Create a facebook event for the show and invite all your friends! Include all the show’s information, including the bands playing, the venue, ticket price, time of doors and show date. (1 screenshot of inviting and a link to the event)

Use this code to invite all friends: http://olivo.net/2011/04/how-to-invite-all-your-facebook-friends-to-an-event-at-once-code-has-changed/

DO SOMETHING CREATIVE! :)

This is also a part of a contest we are running for the street team and those that sign up to promote the show have priority entrance. More is explained in this note: 

 https://www.facebook.com/note.php?note_id=344547072252358 

But if you sign up to promote the tour this segment of tour promotion is mandatory!

You will need to send me pictures of your pre-show promotion at least one week before the show. As a reward for your hard work you will be guest listed to the show! (You get in for free) You then will need to promote AT the show.

For promoting during the show:

-The stickers should be PASSED OUT to fans at the show. 

-Snipes (plain looking posters) should be put up in BLOCKS OF FOUR! Make it a square. These are to be used only at the show! (Example will be shown in letter you will receive if approved for show) (Pictures needed)

-If they venue allows stickers to be placed on the walls and such, no more than 3 of the stickers should be used for that.

- Gather at least TWENTY email signatures, and phone numbers for the fearless newsletter/mobile mob. DO NOT FORGET THE PHONE NUMBERS. These are equally important. Make sure they know they’re signing up for exclusive news, contests, content, and first listens to songs (the last one is the grabber)

(I will need pictures of you using the stickers/snipes.)

- Get someone (a TM preferably) to sign your email list and take a picture of the signature to include in the show report.

I must also have all of your pictures, emails and the report from the show no later than 3 days after it has passed. If you do not send these in you will not be eligible to receive promo in the future. When you fill out the form, in the last question tell me why you should promote this show, but end your testimony with the word “meow” so I know you read this.

Once you have been approved for a show you will receive all the forms you need via email and all of your promo will be shipped to you so you can start promoting. Here are the dates for the tour!

Lucky Street Tour w/ Go Radio, This Providence, Tonight Alive, Tyler Carter, Simple As Surgery

Need Teamers for BOLD dates!

March 20 – Indianapolis, IN @ Emerson Theatre 

March 21 – Pontiac, MI @ The Pike Room at Crofoot

March 22 – Grand Rapids, MI @ The Intersection

March 23 – Akron, OH @ Musica

March 24 – Pittsburgh, PA @ Altar Bar

March 25 – Buffalo, NY @ Club Infinity

March 27 – Cambridge, MA @ TT the Bear’s Place

March 28 – Poughkeepsie, NY @ The Loft at The Chance

March 29 – Uncasville, CT @ Mohegan Sun Casino Wolf – (only Go Radio)

March 30 – New York, NY @ Gramercy Theatre

March 31 – Teaneck, NJ @ Mexicali Live (No spots left)

April 01 – West Chester, PA @ The Note (No spots left)

April 03 – Lancaster, PA @ Chameleon Club

April 04 – Baltimore, MD @ Sound Stage Ballroom

April 05 – Richmond, VA @ Kingdom

April 06 – Virginia Beach, VA @ The Jewish Mother

April 07 – W. Columbia, SC @ New Brookland Tavern

April 08 – Atlanta, GA @ Masquerade

April 10 – Jacksonville, FL @ Jack Rabbits

April 11 – Orlando, FL @ Backbooth

April 12 – Tampa, FL @ Orpheum

April 13 – Gainesville, FL @ Double Down Live

April 16 – Nashville, TN @ Rocketown

April 17 – Memphis, TN @ Newbys

April 18 – Dallas, TX @ House of Blues – Cambridge Room 

April 19 – Houston, TX @ House of Blues – Bronze Peacock

April 20 – San Antonio, TX @ The White Rabbit

April 21 – Oklahoma City, OK @ The Conservatory

April 23 – Denver, CO @ Marquis Theatre

April 24 – Salt Lake City, UT @ In The Venue

April 26 – Seattle, WA @ Chop Suey

April 27 – Portland, OR @ Peter’s Room at Roseland

April 28 – San Francisco, CA @ Bottom of the Hill

April 30 – San Luis Obispo, CA @ Club SLO Brew

May 01 – Anaheim, CA @ Chain Reaction

May 02 – West Hollywood, CA @ The Roxy Theatre

To sign up for the tour, fill out this Google Doc form and wait for a confirmation email:

https://docs.google.com/spreadsheet/viewform?hl=en_US&formkey=dEp0RjcyUWFEXzc3SmlLUjByRTRXbGc6MQ#gid=0

Thanks! Look forward to hearing from you all! :)

E-mail me with ANY questions! Please be sure your completed work is turned in as ONE document. Please remember you must be a registered Street Team member to participate! :)

tonightalivestreetteam@gmail.com

“What Are You So Scared Of?” Release Day Mission

It’s finally here! Tonight Alive’s debut album, What Are You So Scared Of? is out now! You guys have been doing an amazing job promoting the band so far, please keep up the great work and help us out by participating in the release day mission below! Also, throughout the week try to “like”, share, and leave comments on as many Tonight Alive posts as possible.  To sign up, please send an email to tonightalivestreetteam@gmail.com with “Release Day Mission” in the subject line.

Mission Details

Due Date: February 20th, 2012

Prize: For completing this mission, you will receive a signed copy of What Are You So Scared Of?, plus if you completed the last mission you will receive a signed poster from the band.  We will also be picking 3 of you to win a pair of headphones from BOOM Movement Headphones!

Important Links

Online Promotion

  • iTunes
    • Go onto iTunes and create an account (if you haven’t already), and rate and review the new album. Give the album a 5 star rating and write a short review (2-3 sentences) about the album, your favorite songs, etc. Here’s an example: “I’m so excited this album is finally out!! I’ve been listening to ‘Starlight’ non-stop!”
      (1 screenshot)
  • Alternative Press Reader Chart
    •  Vote for Tonight Alive’s What Are You So Scared Of? in the AP Readers chart. (http://www.altpress.com/ap_readers_chart). Talk up the album as much as you can, referencing song titles and promoting the band.
      (1 screenshot)
  • Facebook
    •  Update your Facebook profile to the “Timeline” layout.  On Tonight Alive’s Facebook page, they have a “cover” photo album that you can take photos from and post onto your profile.  Set one of the photos as your cover and include the album info in your caption.  (1 screenshot)
  • Tumblr
    •  Make a creative post on Tumblr that promotes the release of the album.  Make sure you include the link to the album in your post and that you have the following tags: #tonight alive, #fearless records, & #what are you so scared of? (1 screenshot)
  • Tonight Alive Contest Promo
  •  
    • Participate in and promote the Tonight Alive “Stylist Wanted” Contest.  www.fearlessrecords.com/stylistwanted
    • For this contest, make an account on Polyvore and create outfits for the members Tonight Alive using Tilly’s clothing and Van’s shoes.  
    • Contest Requirements
      • Each entry will consist of one outfit
      • Contestants may make unlimited entries
      • Outfit must include:  1 top, 1 bottom, at least two accessories, Vans shoes, a picture of the band, and  What Are You So Scared Of? album artwork
      • Submit entries to Fearless Records’ Polyvore page
      • Contestants must tag Tilly’s, Tonight Alive, Vans, and Warped Tour on social network when submitting
      • U.S. only
    • Five Grand Prizes will include
      • Autographed album
      • Autographed poster
      • Tilly’s Gift Card
      • Vans Shoes
      • 2 tickets to the Vans Warped Tour
      • The winners’ look will be modeled on the band for a Tilly’s photo shoot, and featured on the websites of Vans, Tilly’s, Warped Tour, and Fearless Records  (1 screenshot for every submission)

Street Promotion

  • Instagram
    • Using your cell phone, take a photo of the album at a music retail store (i.e. Best Buy, Hot Topic, etc.) and post to Instagram. If you don’t have Instagram, use twitpic, or use the regular “Share Photo” option and post it to Facebook. (1 screenshot)
    • When you post your picture, make sure to tag Tonight Alive and say you bought the album. Here’s an example: “I just got the new @Tonight Alive album at Hot Topic!”

THEN PICK ONE OF THE FOLLOWING

  • Hot Topic
    • Listening Stations – Go to your local Hot Topic store (if you have one) and pull up Tonight Alive on the in-store listening station. By doing this, you will make sure that future viewers can see and listen to What Are You So Scared Of?  (1 picture)
    • Go to a music retail store and put a copy of What Are You So Scared Of? in the front of the CD rack, so that other customers see the CD first.
      (1 picture)
  • Apple Store
    • If you have an Apple store in your area, go there and make the homepage of one computer, the Tonight Alive official website (www.tonightaliveofficial.com)  (1 picture)
    • Go to a music retail store and put a copy of What Are You So Scared Of? in the front of the CD rack, so that other customers see the CD first.
      (1 picture)

“What Are You So Scared Of?” Mission

Hey Teamers!

As you know, Tonight Alive’s album, What Are You So Scared Of?, comes out February 14th!  You’ve all been doing an amazing job promoting this release so far, in fact we put all the prizes for the previous missions in the mail this week, so be on the look out for those!  We want to make sure we’re continuing to spread the word about Tonight Alive, so please read all the mission details below and let us know if you’d like to participate.  To sign up, please send an email to tonightalivestreetteam@gmail.com with “What Are You So Scared Of Mission Sign Up” in the subject line. 



Mission Start Date: Feb 7th

Mission Signup Deadline: Feb 10th

Mission Due Date: Feb 13th

Prize: Signed Copy of What Are You So Scared Of?

Mission Details

Warped Tour

Tonight Alive is playing the entire Warped Tour this summer which is HUGE! Check out the bands profile on the Warped Tour website (http://vanswarpedtour.com/band/tonight-alive).

  •   If you haven’t done so already, make a profile on the Warped Tour website and comment on Tonight Alive’s Profile. Here’s an example: “I can’t wait to see Tonight Alive in Pomona!! They’re so good!” (1 screenshot)
  •  Tonight Alive posted a Warped Tour announcement video which you can watch here:http://www.Youtube.com/watch?v=k5HVtNurlsw. Post this on Facebook and Twitter with a status about how excited you are.  Make sure you tag the band & Warped Tour in your posts. (2 screenshots)

 

New Album, “What Are You So Scared Of?”

We want you guys promoting the new album and letting your friends know where they can purchase the album.  Utilize your social network pages to spread the word.

  •  On your Facebook, post both of the music videos that the band has released.  Make sure your status tags the band and mentions when the album comes out. An example of a status could be: “I love this new video by @Tonight Alive! Can’t wait for their new album to come out on Feb 14th!” (2 screenshots, 1 for each video)
  •  Share link to album pre-orders on your Facebook page.  Make sure you tag the band and mention when the album comes out. (1 screenshot)

 

MTV Album Stream

MTV Will be streaming What Are You So Scare Of?  this week. (http://buzzworthy.mtv.com/2012/02/07/tonight-alive-what-are-you-so-scared-of-album-stream/) This is a great opportunity for the band to be exposed to new fans.  We want to make sure MTV knows the fans appreciate this awesome coverage.  

  •  On your two social networks with the most followers (This could be Facebook, Twitter, Tumblr, or wherever you have the most subscribers) post at least two messages (one for each site) about the new album streaming on MTV.com.  Make sure you tag the band in your post and tell your fans where to pick up the album. (2 screenshots)

 

Release Day Mission

In addition to completing these tasks, there will be a mission that goes up on Feb 14th with the release of the album.  You will be expected to complete these tasks too to receive your prize.  For you extra effort we will also be giving a signed Tonight Alive poster to each of you. 

Poster Send Outs

For everyone who signs up for this mission, we will send out at least 5 posters for you to put up in high traffic areas (venues, music stores, coffee shops, etc.). This is one of the best ways to promote, so we want to put these up everywhere. Try and hang them at places that a lot of people will see. Good examples include: Hot Topic, Guitar Center, Local Record stores, Local music stores, etc. You will turn in the pictures along with the “Release Day Mission”.  (5 pictures)

Tonight Alive Interviews

Hey guys!

Tonight Alive has two interviews featured on some big websites.  Check them both out and show your support for the band by leaving comments on the pages.

TWIST Magazine

TeenSpot.com

Here’s another awesome example we found up on Polyvore already.  Keep it up guys!

Here’s another awesome example we found up on Polyvore already.  Keep it up guys!

This is a great example of what to do for this current mission!!
harry-styles-gravy:

Jenna McDougall “Starlight” by ashleyylawless

I tried to re-create Jenna’s outfit from the new Tonight Alive music video that was released today. Go watch the video now and tell me how you think I did!! :D  http://www.vevo.com/watch/tonight-alive/starlight/AUBM81100041?source=ap 

This is a great example of what to do for this current mission!!

harry-styles-gravy:

I tried to re-create Jenna’s outfit from the new Tonight Alive music video that was released today. Go watch the video now and tell me how you think I did!! :D  http://www.vevo.com/watch/tonight-alive/starlight/AUBM81100041?source=ap 

(Source: hi-hales)

“Starlight” Single Release Mission

Hey Team!

Thanks to everyone that has joined the team and helped with the last mission.  It went really well!

Tonight Alive has released another new single, called “Starlight” today.  It is now available on iTunes along with the music video.  Make sure you help spread the word!  The band also launched the iTunes pre-order today, so make sure you check that out  too. 

This single is awesome and we want to get the word out there.  Please read the mission below.  To signup, please send an email to tonightalivestreetteam@gmail.com with “Starlight Single Release Mission Signup” in the subject line.

Mission Details

Signup Deadline:  January 27th

Due Date: January 30th, 2012

Prize: For completing this mission, you will receive a Tonight Alive rubber bracelet and Tonight Alive poster.  Also, the person who goes above and beyond and does the best job will get a pair of tickets to a future Tonight Alive concert.

Important Links:

-“Starlight” iTunes link: http://bit.ly/TAstarlight

-“Starlight” music video link: http://www.vevo.com/watch/tonight-alive/starlight/AUBM81100041?source=ap

-‘What Are You So Scared Of?’ Deluxe iTunes Pre-Order: http://bit.ly/WAYSSOpre

iTunes Promo

  • “Like” the new single, “Starlight” on iTunes using Ping.  If you don’t have an account on Ping, please make one.  To “Like” the single, click the little button next to “Buy” button.  (1 screenshot)
  •  Give the track a 5 star rating on iTunes. (1 screenshot)
  • Leave a review of the track on iTunes.  The idea is to encourage other people to buy it, so talk about how much you like the song. (1 screenshot)

Facebook Promotion

  •  Share the “Starlight” iTunes link on Facebook in a status update.  In your status update, make sure you tag Tonight Alive and include the track title.  To include the iTunes link in your status, copy and paste it into the text bar.  After you paste it into the text bar, you can actually erase it from the text so that it looks cleaner.  The link will still be attached, but just won’t be part of the text.  (1 screenshot)
  • Throughout the week do at least one additional status update on Facebook about the single that includes the music video.  Don’t do this update on the same day that you post the iTunes link; do it later in the week.  (1 screenshot)
  • Share the album artwork on your Facebook page and include a link to the iTunes pre-order.  In the status text, or in the caption, include the info about the pre-order.  Include the fact that fans can save money by pre-ordering the Deluxe Edition. (1 screenshot)

 Twitter Promotion

  • Tweet about the new single and include a link to music video.  Make sure you tag Tonight Alive (@TonightAlive) and hash tag #Starlight #Tonight Alive. (1 screenshot)

Polyvore Promotion

  • Take a screen shot of Jenna in the “Starlight” music video and try and re create that “look” on Polyvore.  In your design include the Tonight Alive logo, the screenshot of Jenna, the album artwork for “What Are You So Scared Of?” or single artwork for “Starlight”.  (1 screenshot)
  •  Post that design onto Tumblr with a link to the music video and hash tag #Tonight Alive, #Starlight, and #What Are You So Scared Of?.  (1 screenshot)

Total Screenshots: 10 Screenshots

“Breaking & Entering” Single Release Mission

Hey Team!

Today is an exciting day for Tonight Alive.  The band has released their first single off of their upcoming album What Are You So Scared Of?, “Breaking & Entering”.  The song is available to purchase on iTunes and a music video for the track is now available too!

We need to get the word out there and let everyone know how great this single is!  Please read the mission below.  To signup, please send an email to tonightalivestreetteam@gmail.com with “Breaking & Entering Single Release Mission Signup” in the subject line.

Mission Details

Signup Deadline:  January 13th

Due Date: January 24, 2012

Prize: For completing this mission, you will receive a Tonight Alive sticker/poster bundle and a copy of Consider This.  Also, the person who goes above and beyond and does the best job will get a pair of tickets to a future Tonight Alive concert.

Important Links:

iTunes Promo

  • “Like” the new single, “Breaking & Entering” on iTunes using Ping.  If you don’t have an account on Ping, please make one.  To “Like” the single, click the little button next to the “Buy” button and a drop down menu will appear, then select “Like”.  (1 screenshot)
  • Give the track a 5 star rating on iTunes. (1 screenshot)
  • Leave a review of the track on iTunes.  The idea is to encourage other people to buy it, so talk about how much you like the song. (1 screenshot)

Facebook Promotion

  • Share the “Breaking & Entering” iTunes link on Facebook in a status update.  In your status update, make sure you tag Tonight Alive and include the track title.  To include the iTunes link in your status, copy and paste it into the text bar.  After you paste it into the text bar, you can actually erase it from the text so that it looks cleaner.  The link will still be attached, but just won’t be part of the text.  (1 screenshot)
  • Throughout the week do an additional 4 status updates on Facebook about the single.  2 of these updates should include the link to the music video.  The other 2 status updates should have an image attached to it that relates to Tonight Alive or the single.  This is an opportunity for you to get creative and make something yourself, however you can search online and find something you like to re-share too.  Don’t do all these updates on the same day, spread them out throughout the week.  Aim for one a day.  (4 screenshots)

Tumblr Promo

  • Post a picture of the new album cover for “What Are You So Scared Of?” on Tumblr.  Make sure you tag #Tonight Alive and #Breaking & Entering.  Make the image link to the single on iTunes or the music video.  The idea is so that when people click the image it takes them to the single.  (1 screenshot)
  • Create your own artwork for the single “Breaking & Entering”.  Make sure you tag #Tonight Alive and #Breaking & Entering.  Also, make sure the image links to the single on iTunes or the music video.  The idea is so that when people click the image, it takes them to the single.  (1 screenshot)


If you're interested in joining the Tonight Alive Street Team, please send an email to tonightalivestreetteam@gmail.com