It’s finally here! Tonight Alive’s debut album, What Are You So Scared Of? is out now! You guys have been doing an amazing job promoting the band so far, please keep up the great work and help us out by participating in the release day mission below! Also, throughout the week try to “like”, share, and leave comments on as many Tonight Alive posts as possible.  To sign up, please send an email to tonightalivestreetteam@gmail.com with “Release Day Mission” in the subject line.

Mission Details

Due Date: February 20^th, 2012

Prize: For completing this mission, you will receive a signed copy of What Are You So Scared Of?, plus if you completed the last mission you will receive a signed poster from the band.  We will also be picking 3 of you to win a pair of headphones from BOOM Movement Headphones!

Important Links

• iTunes Link: http://bit.ly/WAYSSO 
• Polyvore Contest Link: www.fearlessrecords.com/stylistwanted
• AP Reader’s Chart: http://www.altpress.com/ap_readers_chart    

Online Promotion

• iTunes
  • Go onto iTunes and create an account (if you haven’t already), and rate and review the new album. Give the album a 5 star rating and write a short review (2-3 sentences) about the album, your favorite songs, etc. Here’s an example: “I’m so excited this album is finally out!! I’ve been listening to ‘Starlight’ non-stop!”
    (1 screenshot)
• Alternative Press Reader Chart
  •  Vote for Tonight Alive’s What Are You So Scared Of? in the AP Readers chart. (http://www.altpress.com/ap_readers_chart). Talk up the album as much as you can, referencing song titles and promoting the band.
    (1 screenshot)
• Facebook
  •  Update your Facebook profile to the “Timeline” layout.  On Tonight Alive’s Facebook page, they have a “cover” photo album that you can take photos from and post onto your profile.  Set one of the photos as your cover and include the album info in your caption.  (1 screenshot)

• Tumblr
  •  Make a creative post on Tumblr that promotes the release of the album.  Make sure you include the link to the album in your post and that you have the following tags: #tonight alive, #fearless records, & #what are you so scared of? (1 screenshot)

• Tonight Alive Contest Promo

•  
  • Participate in and promote the Tonight Alive “Stylist Wanted” Contest.  www.fearlessrecords.com/stylistwanted
  • For this contest, make an account on Polyvore and create outfits for the members Tonight Alive using Tilly’s clothing and Van’s shoes.  
  • Contest Requirements
    • Each entry will consist of one outfit
    • Contestants may make unlimited entries
    • Outfit must include:  1 top, 1 bottom, at least two accessories, Vans shoes, a picture of the band, and  What Are You So Scared Of? album artwork
    • Submit entries to Fearless Records’ Polyvore page
    • Contestants must tag Tilly’s, Tonight Alive, Vans, and Warped Tour on social network when submitting
    • U.S. only
  • Five Grand Prizes will include
    • Autographed album
    • Autographed poster
    • Tilly’s Gift Card
    • Vans Shoes
    • 2 tickets to the Vans Warped Tour
    • The winners’ look will be modeled on the band for a Tilly’s photo shoot, and featured on the websites of Vans, Tilly’s, Warped Tour, and Fearless Records  (1 screenshot for every submission)

Street Promotion

• Instagram
  • Using your cell phone, take a photo of the album at a music retail store (i.e. Best Buy, Hot Topic, etc.) and post to Instagram. If you don’t have Instagram, use twitpic, or use the regular “Share Photo” option and post it to Facebook. (1 screenshot)
  • When you post your picture, make sure to tag Tonight Alive and say you bought the album. Here’s an example: “I just got the new @Tonight Alive album at Hot Topic!”

THEN PICK ONE OF THE FOLLOWING

• Hot Topic
  • Listening Stations – Go to your local Hot Topic store (if you have one) and pull up Tonight Alive on the in-store listening station. By doing this, you will make sure that future viewers can see and listen to What Are You So Scared Of?  (1 picture)
  • Go to a music retail store and put a copy of What Are You So Scared Of? in the front of the CD rack, so that other customers see the CD first.
    (1 picture)

• Apple Store
  • If you have an Apple store in your area, go there and make the homepage of one computer, the Tonight Alive official website (www.tonightaliveofficial.com)  (1 picture)
  • Go to a music retail store and put a copy of What Are You So Scared Of? in the front of the CD rack, so that other customers see the CD first.
    (1 picture)

Hey Teamers!

As you know, Tonight Alive’s album, What Are You So Scared Of?, comes out February 14^th!  You’ve all been doing an amazing job promoting this release so far, in fact we put all the prizes for the previous missions in the mail this week, so be on the look out for those!  We want to make sure we’re continuing to spread the word about Tonight Alive, so please read all the mission details below and let us know if you’d like to participate.  To sign up, please send an email to tonightalivestreetteam@gmail.com with “What Are You So Scared Of Mission Sign Up” in the subject line. 

Mission Start Date: Feb 7th

Mission Signup Deadline: Feb 10th

Mission Due Date: Feb 13th

Prize: Signed Copy of What Are You So Scared Of?

Mission Details

Warped Tour

Tonight Alive is playing the entire Warped Tour this summer which is HUGE! Check out the bands profile on the Warped Tour website (http://vanswarpedtour.com/band/tonight-alive).

•   If you haven’t done so already, make a profile on the Warped Tour website and comment on Tonight Alive’s Profile. Here’s an example: “I can’t wait to see Tonight Alive in Pomona!! They’re so good!” (1 screenshot)

•  Tonight Alive posted a Warped Tour announcement video which you can watch here:http://www.Youtube.com/watch?v=k5HVtNurlsw. Post this on Facebook and Twitter with a status about how excited you are.  Make sure you tag the band & Warped Tour in your posts. (2 screenshots)

New Album, “What Are You So Scared Of?”

We want you guys promoting the new album and letting your friends know where they can purchase the album.  Utilize your social network pages to spread the word.

•  On your Facebook, post both of the music videos that the band has released.  Make sure your status tags the band and mentions when the album comes out. An example of a status could be: “I love this new video by @Tonight Alive! Can’t wait for their new album to come out on Feb 14th!” (2 screenshots, 1 for each video)

•  Share link to album pre-orders on your Facebook page.  Make sure you tag the band and mention when the album comes out. (1 screenshot)

MTV Album Stream

MTV Will be streaming What Are You So Scare Of?  this week. (http://buzzworthy.mtv.com/2012/02/07/tonight-alive-what-are-you-so-scared-of-album-stream/) This is a great opportunity for the band to be exposed to new fans.  We want to make sure MTV knows the fans appreciate this awesome coverage.  

•  On your two social networks with the most followers (This could be Facebook, Twitter, Tumblr, or wherever you have the most subscribers) post at least two messages (one for each site) about the new album streaming on MTV.com.  Make sure you tag the band in your post and tell your fans where to pick up the album. (2 screenshots)

•  Go to the MTV.com page where the album is streaming (http://buzzworthy.mtv.com/2012/02/07/tonight-alive-what-are-you-so-scared-of-album-stream/) and log in (you may have to make a profile if you do not have one) and comment on the album stream. An example could be: “This album is so good! I didn’t know Mark Hoppus sang on Thank You & Goodnight!” (1 screenshot)

Release Day Mission

In addition to completing these tasks, there will be a mission that goes up on Feb 14th with the release of the album.  You will be expected to complete these tasks too to receive your prize.  For you extra effort we will also be giving a signed Tonight Alive poster to each of you. 

Poster Send Outs

For everyone who signs up for this mission, we will send out at least 5 posters for you to put up in high traffic areas (venues, music stores, coffee shops, etc.). This is one of the best ways to promote, so we want to put these up everywhere. Try and hang them at places that a lot of people will see. Good examples include: Hot Topic, Guitar Center, Local Record stores, Local music stores, etc. You will turn in the pictures along with the “Release Day Mission”.  (5 pictures)

Hey guys!

Tonight Alive has two interviews featured on some big websites.  Check them both out and show your support for the band by leaving comments on the pages.

TWIST Magazine

TeenSpot.com

Here’s another awesome example we found up on Polyvore already.  Keep it up guys!

This is a great example of what to do for this current mission!!

harry-styles-gravy:

Jenna McDougall “Starlight” by ashleyylawless

I tried to re-create Jenna’s outfit from the new Tonight Alive music video that was released today. Go watch the video now and tell me how you think I did!! :D  http://www.vevo.com/watch/tonight-alive/starlight/AUBM81100041?source=ap 

(Source: hi-hales)

Hey Team!

Thanks to everyone that has joined the team and helped with the last mission.  It went really well!

Tonight Alive has released another new single, called “Starlight” today.  It is now available on iTunes along with the music video.  Make sure you help spread the word!  The band also launched the iTunes pre-order today, so make sure you check that out  too. 

This single is awesome and we want to get the word out there.  Please read the mission below.  To signup, please send an email to tonightalivestreetteam@gmail.com with “Starlight Single Release Mission Signup” in the subject line.

Mission Details

Signup Deadline:  January 27^th

Due Date: January 30^th, 2012

Prize: For completing this mission, you will receive a Tonight Alive rubber bracelet and Tonight Alive poster.  Also, the person who goes above and beyond and does the best job will get a pair of tickets to a future Tonight Alive concert.

Important Links:

-“Starlight” iTunes link: http://bit.ly/TAstarlight

-“Starlight” music video link: http://www.vevo.com/watch/tonight-alive/starlight/AUBM81100041?source=ap

-‘What Are You So Scared Of?’ Deluxe iTunes Pre-Order: http://bit.ly/WAYSSOpre

iTunes Promo

• “Like” the new single, “Starlight” on iTunes using Ping.  If you don’t have an account on Ping, please make one.  To “Like” the single, click the little button next to “Buy” button.  (1 screenshot)

•  Give the track a 5 star rating on iTunes. (1 screenshot)

• Leave a review of the track on iTunes.  The idea is to encourage other people to buy it, so talk about how much you like the song. (1 screenshot)

Facebook Promotion

•  Share the “Starlight” iTunes link on Facebook in a status update.  In your status update, make sure you tag Tonight Alive and include the track title.  To include the iTunes link in your status, copy and paste it into the text bar.  After you paste it into the text bar, you can actually erase it from the text so that it looks cleaner.  The link will still be attached, but just won’t be part of the text.  (1 screenshot)

• Throughout the week do at least one additional status update on Facebook about the single that includes the music video.  Don’t do this update on the same day that you post the iTunes link; do it later in the week.  (1 screenshot)

• Share the album artwork on your Facebook page and include a link to the iTunes pre-order.  In the status text, or in the caption, include the info about the pre-order.  Include the fact that fans can save money by pre-ordering the Deluxe Edition. (1 screenshot)

 Twitter Promotion

• Tweet about the new single and include a link to music video.  Make sure you tag Tonight Alive (@TonightAlive) and hash tag #Starlight #Tonight Alive. (1 screenshot)

Polyvore Promotion

• Create an account on Polyvore.com and friend the Fearless Records page     http://fearlessrecords.polyvore.com/.  (1 screenshot)

• Take a screen shot of Jenna in the “Starlight” music video and try and re create that “look” on Polyvore.  In your design include the Tonight Alive logo, the screenshot of Jenna, the album artwork for “What Are You So Scared Of?” or single artwork for “Starlight”.  (1 screenshot)

•  Post that design onto Tumblr with a link to the music video and hash tag #Tonight Alive, #Starlight, and #What Are You So Scared Of?.  (1 screenshot)

Total Screenshots: 10 Screenshots

Hey Team!

Today is an exciting day for Tonight Alive.  The band has released their first single off of their upcoming album What Are You So Scared Of?, “Breaking & Entering”.  The song is available to purchase on iTunes and a music video for the track is now available too!

We need to get the word out there and let everyone know how great this single is!  Please read the mission below.  To signup, please send an email to tonightalivestreetteam@gmail.com with “Breaking & Entering Single Release Mission Signup” in the subject line.

Mission Details

Signup Deadline:  January 13^th

Due Date: January 24, 2012

Prize: For completing this mission, you will receive a Tonight Alive sticker/poster bundle and a copy of Consider This.  Also, the person who goes above and beyond and does the best job will get a pair of tickets to a future Tonight Alive concert.

Important Links:

•  “Breaking & Entering” iTunes link: http://bit.ly/TAbreaking

•  “Breaking & Entering” music video link: http://www.youtube.com/watch?v=dc6lhFWhofA

iTunes Promo

• “Like” the new single, “Breaking & Entering” on iTunes using Ping.  If you don’t have an account on Ping, please make one.  To “Like” the single, click the little button next to the “Buy” button and a drop down menu will appear, then select “Like”.  (1 screenshot)

• Give the track a 5 star rating on iTunes. (1 screenshot)

• Leave a review of the track on iTunes.  The idea is to encourage other people to buy it, so talk about how much you like the song. (1 screenshot)

Facebook Promotion

• Share the “Breaking & Entering” iTunes link on Facebook in a status update.  In your status update, make sure you tag Tonight Alive and include the track title.  To include the iTunes link in your status, copy and paste it into the text bar.  After you paste it into the text bar, you can actually erase it from the text so that it looks cleaner.  The link will still be attached, but just won’t be part of the text.  (1 screenshot)

• Throughout the week do an additional 4 status updates on Facebook about the single.  2 of these updates should include the link to the music video.  The other 2 status updates should have an image attached to it that relates to Tonight Alive or the single.  This is an opportunity for you to get creative and make something yourself, however you can search online and find something you like to re-share too.  Don’t do all these updates on the same day, spread them out throughout the week.  Aim for one a day.  (4 screenshots)

Tumblr Promo

• Post a picture of the new album cover for “What Are You So Scared Of?” on Tumblr.  Make sure you tag #Tonight Alive and #Breaking & Entering.  Make the image link to the single on iTunes or the music video.  The idea is so that when people click the image it takes them to the single.  (1 screenshot)

• Create your own artwork for the single “Breaking & Entering”.  Make sure you tag #Tonight Alive and #Breaking & Entering.  Also, make sure the image links to the single on iTunes or the music video.  The idea is so that when people click the image, it takes them to the single.  (1 screenshot)

Hey everyone!

Thanks for checking out the Official Tonight Alive Street Team!

We want to hit the ground running and really spread the word about this band.  Check out the mini mission below to get started. Make sure you check in tomorrow (1/10) for our first big mission!

Mini Mission #1 - “Breaking & Entering” Tumblr Images

We want to get people spreading around Tonight Alive images online, so your task is to make at least 2 images and post them on Tumblr.  The idea is for these images to go viral.  To get started, pick out some of your favorite lyrics from “Breaking and Entering” and put those into an image.  You can use pictures of the band or an image that you think captures the lyrics. Make sure you tag the image with “#Tonight Alive, #Breaking & Entering”, #TA”.

Here is an example of a really good post on Tumblr:

This one is animated (click on it to see the animation), yours doesn’t have to be, but that definitely helps if it is!

Please get these up by tomorrow afternoon.  Also, search for other teamer’s images and help spread them around by liking them and re-tumbling them. 

To complete the mission, send in two screen shots of your Tumblr images to tonightalivestreetteam@gmail.com with “Mini Mission #1” in the subject line.

Hey Everyone!

As many of you already know, Tonight Alive recently signed with Fearless Records.

The band just released a new EP called Consider This in the U.S. and Canada on November 8, and they will follow that up with a full-length titled: What Are You So Scared Of? on February 14th 2012.   

We are excited for the band’s future and want to start building up a street team for them now.  If you’re interested, please reply send an email to tonightalivestreetteam@gmail.com.

Meet The Band!

Tonight Alive Members